Gabriel Jesus - Painting the Street in 2014

In recent years, the tradition of painting streets during the World Cup has been fading in Brazil 🇧🇷🎨⚽

In the past, entire neighborhoods would come together to paint the streets, hang flags, and fully embrace the World Cup atmosphere 🏠✨ Today, this happens with less intensity.

Many people believe this is also connected to the recent performances of the Brazilian national team 😕📉 The lack of titles, painful eliminations, and less connection with the players have reduced the excitement among Brazilians.

Even so, in many communities this culture is still alive ❤️🔥 Because more than football, the World Cup has always been about unity, joy, art, and Brazilian identity 🌍🎶🎨

Via Ápia enters the World Cup spirit 🎨⚽

The World Cup is already transforming the streets of Rocinha 🇧🇷✨ And one of the biggest symbols of this energy is the new street painting happening on the famous Via Ápia.

Local residents and artists are filling the street with colors, flags, graffiti, and football-inspired art, keeping alive one of Brazil’s most iconic World Cup traditions 🎨⚽

More than decoration, this art represents unity, culture, joy, and the identity of the community. Via Ápia becomes a true open-air cultural scene, showing the creativity and strength of the favela ❤️

For visitors coming to Rocinha during this time, it’s a unique opportunity to experience this special atmosphere, connect with the local culture, and feel Brazil’s passion for the World Cup.

Come experience it with Favela United Tour and discover an authentic side of Rio de Janeiro that goes far beyond the postcards 🌍🇧🇷

@rocinhacast